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Meet Generation Z: Shaping the future of shopping | McKinsey & Company

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
August 4, 2020 | Podcast

The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to do about it.

http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-cpg-companies-can-sustain-profitable-growth-in-the-next-normal
 

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